Pop impressions are counted when the one click, new tab, pop ad is opened.

There are a few reasons for the amount of impressions not to be equal to your visitors:

Users using AdBlock software on their device.
To get their impressions as well, we recommend you add our AdBlock solution to your exciting pop ad. Read more about this on our blog.
Please contact our help center, link here, for assistance.

You do not have our pop code on all website pages.
In order to reach all users, or the highest potential amount of them, you must be sure the ad is on all pages. This can easily be fixed, just set the code on all pages.
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